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What separates the greatest athletes from the rest?

The answer, according to one of those all-time greats, Michael Jordan: Being coachable. But what exactly does that mean? Answering that question inspired Ric’s latest book, Coachable: How The Greatest Performers Reach Their Highest Potential, drawing on exclusive interviews and stories from legendary coaches such as Gregg Popovich, Steve Kerr, and Coach K; all-time greats in Stephen Curry and Landon Donovan; rising stars of tomorrow, Rose Zhang and Paolo Banchero; and athletes best known for maximizing their talent, Fred VanVleet and Richard Jefferson. Taken together, the stories and insights in Coachable are a fascinating window into how we can realize our full potential at whatever we do.

Sports analyst Ric Bucher has spent the last three decades surrounded by some of the greatest athletes of our time. Over the years, he became obsessed with the ultimate question in sports and life: Which traits separate the best from the rest? He began asking that question, and the same answer kept coming back again and again from greats like Michael Jordan, Tom Brady, Diana Taurasi, Brandi Chastain, and Stephen Curry.

I was coachable. Coachable?

Yes, coachable. Of all the possible markers that contributed to their greatness, coachability emerged as the surprising X factor. So Bucher set out to explore this often overlooked aspect of the careers of every major athlete he could access and found stories that these stars have never revealed. Coachable is organized around the 10 Truths of Coachability that every athlete, team leader, manager, coach, and parent needs to know, including: 

Don’t let who you want to be stop you from being who you can be;

The greatest goals are the ones you can never reach alone;

Only the athlete knows what is most important to them; and

A coach who knows who you are knows what you can be.

Each truth is dissected and illuminated through exclusive interviews and stories from legendary coaches like Gregg Popovich, Steve Kerr, and Coach K; all-time greats like Stephen Curry and Landon Donovan; the rising stars of tomorrow, like Rose Zhang and Paolo Banchero; and some of the athletes most known for maximizing their talent, like Fred VanVleet and Richard Jefferson. Taken together, the stories and insights in Coachable are a fascinating window into how we can improve at whatever we do.

PRAISE FOR COACHABLE

“Coachable is for athletes, parents, coaches, and leaders who understand that growth doesn’t happen alone. Be coachable. Accept help. Allow yourself to get better.”

MIKE KRZYZEWSKI

Five-time NCAA Champion, four-time Olympic Gold Medalist, and former head coach, U.S. Military Academy, Duke University, and USA Basketball

“The stories in Coachable contain the secrets to success for anyone—not just athletes— looking to maximize their potential.”

RICK CARLISLE

Two-time NBA Champion and coach of the Indiana Pacers

“Ric Bucher has written an essential book—a blueprint for anyone who wants to find the 2 percent difference that makes greatness.”

SALLY JENKINS

New York Times bestselling author of The Right Call

“Coaching is a puzzle: To get the best out of a group, leadership, collaboration, sacrifice, and empowerment are essential. Coachable does a great job clarifying the elements of the puzzle that will help players and teams reach their full potential.”

STEVE NASH

Two-time NBA MVP, eight-time All-Star, and former coach of the Brooklyn Nets

“A unique, impactful, and long-overdue book that draws on decades of reporting to explain what really distinguishes the great ones: knowing that others often see us more clearly than we do. While Bucher uses sports as his canvas, the lessons in these pages can be applied to any business that relies on teams and teamwork.”

SAM WALKER

Author of The Captain Class

“Coachable is rooted in the belief that improvement is a shared journey. After eighteen years in the NBA, I’ve seen firsthand that the best players—and the best leaders—are the ones who remain teachable. Be coachable. Embrace guidance. Growth never stops.”

KEVIN LOVE

NBA Champion and five-time NBA All-Star

About Ric Bucher

Ric Bucher is an award-winning NBA insider/analyst, bestselling author, and veteran storyteller who has spent more than three decades inside locker rooms, film rooms, and front offices, studying what truly separates the greatest performers from everyone else. As a lead NBA analyst for FOX Sports and longtime writer for outlets such as ESPN The Magazine, Bleacher Report and The Washington Post, he has earned the trust of superstars, coaches, and executives who rarely let outsiders behind the curtain.

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