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What separates the greatest athletes from the rest?

The answer, according to one of those all-time greats, Michael Jordan: Being coachable. But what exactly does that mean? Answering that question inspired Ric’s latest book, Coachable: How The Greatest Performers Reach Their Highest Potential, drawing on exclusive interviews and stories from legendary coaches such as Gregg Popovich, Steve Kerr, and Coach K; all-time greats in Stephen Curry and Landon Donovan; rising stars of tomorrow, Rose Zhang and Paolo Banchero; and athletes best known for maximizing their talent, Fred VanVleet and Richard Jefferson. Taken together, the stories and insights in Coachable are a fascinating window into how we can realize our full potential at whatever we do.

What defines an icon beyond the game?

In this intimate portrait of Yao Ming’s life on and off the court, we follow his unlikely path from dimly lit, unheated Chinese arenas to the blinding and blistering NBA spotlight, and the cultural whipsaw that came with it. Each chapter is illuminated with the accounts and observations of his parents, childhood friends, coaches, Chinese officials, NBA executives and teammates both in China and the U.S.. It reveals how Yao deftly navigated the high-stakes challenge of living up to his celebrity in America in a way that would still be respected in his homeland – with the entire world watching. Taken together, the stories and insights offer a rare window into what it means to be a bridge between two countries diametrically opposed, culturally and politically — and how Yao’s intelligence, determination, and sense of humor allowed him to flawlessly handle being not only the NBA’s first foreign-born and developed No. 1 pick but, ultimately, a global ambassador for both nations.

How do we rise when we are robbed of our greatest strengths?

This is the question at the heart of Brian Grant’s journey, from blue-collar NBA enforcer to a man confronting Parkinson’s disease at 36, with Ric Bucher capturing every raw, unguarded step along the way. Through battles in the paint, struggles at home, and moments of deep doubt and unexpected courage—including a climb up Mount St. Helens alongside others living with Parkinson’s—the book traces how Grant learned to redefine toughness, ask for help, and rebuild a sense of purpose when the playbook ran out. Taken together, these scenes and reflections become a moving exploration of how we absorb life’s hardest blows, how we rise after the fall, and how true strength is learning how to reinvent ourselves in order to survive.

About Ric Bucher

Ric Bucher is an award-winning NBA insider/analyst, bestselling author, and veteran storyteller who has spent more than three decades inside locker rooms, film rooms, and front offices, studying what truly separates the greatest performers from everyone else. As a lead NBA analyst for FOX Sports and longtime writer for outlets such as ESPN The Magazine, Bleacher Report and The Washington Post, he has earned the trust of superstars, coaches, and executives who rarely let outsiders behind the curtain.

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